Charity Sevian
As the founder and lead talent wrangler of Berry, Charity specializes in growing what’s good, with deep experience in health food, health care and healthy living. She has recently partnered with Dignity Health, Annie's, Kaiser Permanente, Jackson’s Honest, Aspen, Kashi and Oakley to identify and execute growth strategies. Before founding Berry, Charity was a Director of Strategy for Boulder-based Egg Strategy,
where she led strategy initiatives for Kashi Company, the Hain Celestial Group, PepsiCo (Frito-Lay and Tropicana), Royal Caribbean Cruise Lines, Sprite and GU.
Charity graduated from the University of Colorado. She lives in Boulder and lives up to nearly every stereotype associated with the location, including spending her “spare” time enjoying the mountain sunshine, running, skiing, cycling and hiking.
Kevin Malloy
In his 23-year career as an market research and message strategy expert, Kevin has led consulting initiatives for some of the world's most high-profile brands including Coca-Cola, DirecTV, Absolut, and Bank of America. Recently, he has worked extensively with Dignity Health’s market-specific teams to help position particular service lines and support the Dignity brand in the face of renewed competition.
Kevin was previously COO/Partner and client lead for Egg Strategy, a 40-person brand strategy & research firm. Kevin graduated from Stanford in 1991 and started his marketing career as a brand strategist in major San Francisco ad agencies. He moved to Colorado in 2000.
Linda Fergusson
As an internationally experienced market research consultant, Linda specializes in the design and analysis of quantitative research studies. Her particular expertise is in visualization of research data and uncovering the relevant insights for clients to provide clear and meaningful conclusions.
Linda has over 20 years of experience in the global marketing research field and has lived and worked in North America, Europe, Asia and Australia. She is a key member of consulting teams recently engaged by clients as diverse as Annie’s, BP, Dignity Health, Disney, John Deere, OfficeMax and Total.
