Call us what you will… researchers, strategic planners, documentarians, way finders, marketers. We partner with a select set of clients to find, refine and share their brands’ best, most meaningful and most connected way forward.
Our small but mighty core of three multi-purposers is usefully surrounded by a long-established supporting cast of proven specialists.
about
As the founder and lead talent wrangler of Berry, Charity specializes in growing what’s good, with deep experience in health food, health care and healthy living. She has recently partnered with Dignity Health, Annie's, Kaiser Permanente, Jackson’s Honest, Aspen, Kashi and Oakley to identify and execute growth strategies. Before founding Berry, Charity was a Director of Strategy for Boulder-based Egg Strategy,
where she led strategy initiatives for Kashi Company, the Hain Celestial Group, PepsiCo (Frito-Lay and Tropicana), Royal Caribbean Cruise Lines, Sprite and GU.
Charity graduated from the University of Colorado. She lives in Boulder and lives up to nearly every stereotype associated with the location, including spending her “spare” time enjoying the mountain sunshine, running, skiing, cycling and hiking.
In his 23-year career as an market research and message strategy expert, Kevin has led consulting initiatives for some of the world's most high-profile brands including Coca-Cola, DirecTV, Absolut, and Bank of America. Recently, he has worked extensively with Dignity Health’s market-specific teams to help position particular service lines and support the Dignity brand in the face of renewed competition.
Kevin was previously COO/Partner and client lead for Egg Strategy, a 40-person brand strategy & research firm. Kevin graduated from Stanford in 1991 and started his marketing career as a brand strategist in major San Francisco ad agencies. He moved to Colorado in 2000.
As an internationally experienced market research consultant, Linda specializes in the design and analysis of quantitative research studies. Her particular expertise is in visualization of research data and uncovering the relevant insights for clients to provide clear and meaningful conclusions.
Linda has over 20 years of experience in the global marketing research field and has lived and worked in North America, Europe, Asia and Australia. She is a key member of consulting teams recently engaged by clients as diverse as Annie’s, BP, Dignity Health, Disney, John Deere, OfficeMax and Total.
services
Exploratory and Ideation
Custom Quantitative
Brand Tracking and Measurement
Expert and influencer ideation
Brand Strategy Mapping: Values, Architecture, Positioning Maps and Models
Vision/Mission/Purpose
Brand community:
clients
Nothing makes us more proud than the company we keep.
partners
We hold out hope that PowerPoint slides will someday suffice as consumer-facing marketing. But until that day comes, there’s Vermilion. Our smart and sophisticated local design and digital friends are always doing right by the world. They’ve introduced us and collaborated on work with Aspen, Door to Door Organics, Jackson’s Honest and more.
Our friends at 23tons express strategy through art. Beautiful, emotive, inspiring, proprietary design and storytelling that remind us that our work is for and by humans. With 23tons, attention to every potential detail adds up to a clear sense of brand purpose.
Berry makes your brand smart. Young Jenkins makes your brand famous. Strategically-grounded, creatively-lively experiences – via integration of branded events, tours, digital and social connections -- are their coin of the realm.
She gets us. No explanation necessary. Fresh and colorful are understatements to this strategist turned mom turned business-focused presentation and design maven.
For more information please contact charity@berrystrategy.com or kevin@berrystrategy.com
